Field notes

A journal of considered work.

Essays, short notes and research points-of-view on the questions the firm returns to most often.

2026

Regional
The Gulf keeps working
A note on continuity, capital and confidence in a region that quietly refuses to pause.
11 Jul · 9 min
Governance
Boards, brands and the second decision
Why the second decision a board makes about brand matters more than the first.
24 Jun · 7 min
Brand Economics
The quiet economics of brand
Why the most consequential brand work rarely announces itself, and how to recognise it before the market does.
14 May · 8 min
Strategy
Strategic clarity as a cost line
Ambiguity in a large organisation is not a cultural inconvenience. It is a recurring, quantifiable expense.
02 Apr · 7 min
Digital
Digital discipline
The operating rigor most brands still refuse to apply to the surface that now defines them.
19 Feb · 8 min
Public Sector
Building institutions in public
New public institutions are rarely designed. They are inherited. This is a note on doing it deliberately.
08 Jan · 9 min

Archive

- Strategy
  The half-life of positioning
  17 Nov · 8 min
- The firm
  Advisory in an age of instant answers
  29 Aug · 6 min
- Strategy
  Operating models that outlast their authors
  06 May · 9 min
- Brand
  When markets forget, brands remember
  11 Feb · 7 min
- Public sector
  Institutional patience
  22 Oct · 10 min
- Brand
  The cost of loud
  03 Jul · 6 min
- Capital
  Sovereign capital, private discipline
  18 Apr · 8 min
- Digital
  Design as governance
  24 Jan · 7 min
- Brand
  Restraint as strategy
  09 Nov · 7 min
- Capital
  The quiet compounders
  27 Jun · 9 min
- Brand
  Speaking to few, well
  14 Mar · 5 min
- Strategy
  Post-pandemic clarity
  21 Sept · 8 min
- Public sector
  Digital sovereignty
  05 May · 9 min
- The firm
  Building for a decade
  12 Oct · 6 min
- Advisory
  The return of the operator
  30 Apr · 7 min
- The firm
  First principles, again
  04 Dec · 5 min